kanvara

This work is about how advertisement effect to children. It made me know how to debate because I never debate before I am study here. This is my part that I did in my group debate in Marketing in a Global Age.

The marketers ought to choose the appropriate strategy on advertisement, rather than keep promoting the brand and products.

Nowadays, most of audiences especially children are influenced by advertising. Sometime children watch television alone, this is not a good way because parent have to stay with them to teach children during watch television. Moreover, children are fast learner and easily persuade from advertisement. Bogusky points out, “children are not small grownups. Their brains are fundamentally different, the big difference being that right-hemisphere brain development doesn’t really kick in until the age of 12. This is important because without the right hemisphere involved, all decisions and concepts are very black and white. If you sit with a child and watch TV commercials, you will notice how vigorouly effective the messages are. ‘I want that.’ ‘Can I have that?’ ‘I need that.’ These words come out of their mouths with seemingly every message, and they mean it and they believe it and they are defenceless against it.”

If we take example for food advertisement they offer meal with toy to encourage children to buy it. Even though, this food is unhealthy that why marketers have to more concern on advertising for children. According to Iger (n.d.) The Walt Disney Company was taken steps across to support better choices for families by setting new food advertising standards for kids because they would like to encourage children to live healthier lives. They also launch a ‘Mickey Check’ logo appear on packaging on Disney branded food ranges in store, restaurant and theme parks in order to help parent identify healthier food products. Obama (n.d.) says that this approach is a new initiative truly a game changer for the health of our children. All marketers ought to choose appropriate strategy on advertisement to leverage this industry.

List of references

The reason that I have chosen all of this articles to did this work because I need reliable evidence to support my point for debating. It made my part are more stronger.

• Baker, R. (2012) ‘Disney to ban junk food ads’. Marketing week [online] available from <http://web.b.ebscohost.com/ehost/detail/detail?sid=89ec067d-6e71-451c-ba7e-195df8b588f7%40sessionmgr111&vid=0&hid=124&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&AN=76501056&gt; [29 October 2014]
• Monbiot, G. (2013) ‘Hey, advertisers, leave our defenceless kids alone’ The guardian [online] available from <http://theguardian.com/commentisfree/2013/apr/15/advertisers-leave-defenceless-children-alone&gt; [30 October 2014]

Yesterday I had individual tutorial with Monique Hylands-White. She told that I have to choose what I want to do in term 4 between Internship, Dissertation and Simulative. If I want to do Internship, I have to do Port folio for interview. She said that I have to study hard and research about British brand. Moreover, I have to practice my English skill specialy speaking skill because I should compete with other people. I have to prepare myself and learn more about management and communication skills for the future. The areas in fashion industry that I am interested is fashion magazines, buying and women’s wear. She suggest the position to me to do in PR, styling or magazine stylists.

I am very interesting in Victoria Beckham and it have many line products such as clothes, sunglasses and etc. However, this brand not open yet in my country not only it is very popular but also many people keep an eye on it.

-I watched the video of Marc Jacobs and Louis Vuitton in Marketing group work class, it made me want to know what is LVMH.

LVMH is a French multinational luxury goods conglomerate. This company was formed by 1987 merger of Fashion house  Louis Vuitton with Moët Hennessy, a company formed after the 1971 merger between the champagne producer Moët & Chandon and Hennessy, the cognac manufacturer. It controls around 60 subsidiaries and the oldest of the LVMH brands is wine producer Château d’Yquem.

This is a list some of LVMH’s most well known brands and subsidiaries.

Wines and Spirits

• 10 Cane
• Ardbeg
• Belvedere
• Château d’Yquem
• Dom Pérignon
• Domaine Chandon California
• Hennessy
• Glenmorangie
• Krug
• Mercier
• Moët & Chandon
• Ruinart
• Veuve Clicquot
• Wenjun

Perfumes and Cosmetics

• Parfums Christian Dior
• Guerlain
• Parfums Givenchy
• Kenzo Parfums
• Benefit Cosmetics LLC
• Fresh Inc.
• Make Up For Ever
• Acqua di Parma
• Perfumes Loewe S.A.
• Fendi Perfumes
• NUDE

Fashion and Leather Goods

• Berluti
• Céline
• Dior
• Donna Karan
• EDUN
• Emilio Pucci
• Fendi
• Givenchy
• Kenzo
• Marc Jacobs
• Moynat
• Loewe
• Loro Piana
• Louis Vuitton
• Nicholas Kirkwood
• Thomas Pink
• R. M. Williams

Watches and Jewelry

• Bulgari
• Chaumet
• De Beers Diamond Jewellers
• FRED
• Hublot
• TAG Heuer
• Zenith

Specialist retailing

• DFS
• Le Bon Marché
• Sephora

List of references

I found many information about this company and I chose this articles because the first one is their own website. The information that I research from the second one is fashion website.

– LVMH (2014) LVMH Companies and Brands [online] available from <http://www.lvmh.com/the-group/lvmh-companies-and-brands&gt; [30 November 2014]

– BOF (n.d.) LVMH: Luxury’s Global Talent Academy [online] available from <http://www.businessoffashion.com/lvmh&gt; [30 November 2014]

TOPSHOP

Trend prediction

Topshop is Fast Fashion that why they have to produce their product every month, follow the trend from luxury brand and predict what is coming for the next season. Trend prediction are based on seasons Spring, Summer, Fall and Winter like they connect certain colors with holiday and seasons, they expect to see earthy tones in fall season, jeweled colors for holidays, the pastels of flowers in early spring, and refreshing white for the summer. Moreover, most of fashion brand normally begin six months before the selling season. For example, a flower dress to be worn in May should be in design section starting December.

Supply Chain and Production

Designers of garments aimed at everything from the haute couture market to lines sold in stores. New designs were previewed six months or so before their introduction in stores, giving designers plenty of time to make adjustments based on early reviews, and supply chain managers to negotiate supply, production and transportation contracts. And then finished goods will send to stores. Stores then push those new arrivals aggressively before, eventually, discounting to move items toward the end of the season.

Fast Fashion leans out and speeds up this process. The four-season product calendar is trashed in favor of a near-continuous design process that, while season-conscious, is more influenced by demand signals received directly from store shoppers in near-real time.

List of references

I research many articles, I chose the first one because it is a book and reliable. And the second one from website, I think this one trustworthy, up date all the time and have variety of articles.

– Choi, T. (2014) ‘Fast Fashion Systems’ Theories and Applications [online] available from <https://books.google.co.th/books?id=T1BiAgAAQBAJ&pg=PA10&lpg=PA10&dq=trend+prediction+fast+fashion&source=bl&ots=YwUMSc51uF&sig=fUOSxhIXketer6i_MrCNPbSEULQ&hl=en&sa=X&ei=zfaIVLmlIsT7ULPkg7AP&ved=0CDUQ6AEwBA#v=onepage&q=trend%20prediction%20fast%20fashion&f=false&gt; [1December 2014]

– Smith, J. (2014) ‘Fast Fashion’ Shifts Supply Chain Management Into High Gear [online] available from <http://www.apptricity.com/fast-fashion-shifts-supply-chain-management-into-high-gear/&gt; [1 December 2014]

Brand Extensions

Last Tuesday, I learned about branding in Marketing Group Work Class. My group chose Armani and this brand has many sub-brands.

Luxury Market: Higher price

• Giorgio Armani
• Armani Collezioni

General Market: Lower price

• Emporio Armani
• Armani Jeans
• A/X Armani Exchange

Other category

• Armani Casa (Furniture)
• Armani-branded Dolci (Confectionary)
• Armani-branded Fiori (Flower)
• Armani Hotel
• Armani Cosmetics
• Armani Watches
• Armani Eyes wear
• Armani Jewelry
• Armani Perfume

This brand is easy to remember because their have recognizable logo and the color is black and white. Moreover, they will always use celebrity to promote such as David Beckham, Beyoncé

• endorsement
• social media
• fashion show

exhibition, gallery and books

Future Brand Challenges 

• Wide range of product
• Different personalities
• More acceptable price

Collection Data grid for Androgynous trend

What we did?

We did collection data grid from 4 stores from high street brand which are NEXT, Zara, H&M and &Other stories. However, we think blazer, shirt, trouser and shoes from this look is Androgynous style and we found some item in black, white, navy and grey color look like this style from 4 brand.

Why we did it?

We did this research to predict Androgynous trend product for fashion industry. Moreover, we can predict the color story and silhouette of this trend to create new product for the next season.

Questionnaire for Androgynous trend

We did the questionnaire online to collect the results from 80 people. We want to know how many people know about this trend?, What they think about androgyny? and Do you think this trend will become more popular?. Furthermore, we did it to understand the current fashion trend.

This week in APS, I study about research method and how to do data collection grid for androgyny. Moreover, me and my colleagues already set the questionnaire about androgynous style for surveying. Do you know what is primary data and secondary data?

PRIMARY DATA

Primary data means original data that has been collected for the purpose in mind. It means someone collect the data from the original source for the first time. This data is called primary data. This data has not been published yet and it has more reliable, objective and authentic such as surveys, documents and interviews. It can break the sources of primary data into quantitative and qualitative.

Quantitative

Based on number and it does not tell you when, why and how. This one is rely on random sampling and structured data collection instruments that fit various experiences into predetermined answer categories.

Qualitative

          This data cannot be showed as a number, it is deal with description. Data can be observed but not measured and it approximates or characterizes but does not measure the characteristics, attributes and properties of things or phenomenon.

SECONDARY DATA

Secondary data is the data that has been already collected by someone else prior or other sources. It may be obtained from many sources, including industry surveys, literature, books and etc. It can be divided into two sectors which is internal sources and external sources.

Internal sources

It created by the operation of an organization that include purchase orders, sales and transactions in inventory instead of the data being created by database.

External sources

It is data that is collected by other people or organizations such as Government sources, media, universities, journals and commercial data services.

List of references

I chose this website because this one always up date about education. And it has video and quiz about that knowledge you want to know. I think you can trust this information.

–  Education Portal (n.d.) Secondary Data in Marketing Research: Definition, Sources & Collection [online] available from <http://education-portal.com/academy/lesson/secondary-data-in-marketing-research-definition-sources-collection.html&gt; [29 October 2014]