ARMANI

Brand Extensions

Last Tuesday, I learned about branding in Marketing Group Work Class. My group chose Armani and this brand has many sub-brands.

Luxury Market: Higher price

  • Giorgio Armani
  • Armani Collezioni

General Market: Lower price

  • Emporio Armani
  • Armani Jeans
  • A/X Armani Exchange

Other category

  • Armani Casa (Furniture)
  • Armani-branded Dolci (Confectionary)
  • Armani-branded Fiori (Flower)
  • Armani Hotel
  • Armani Cosmetics
  • Armani Watches
  • Armani Eyes wear
  • Armani Jewelry
  • Armani Perfume

This brand is easy to remember because their have recognizable logo and the color is black and white. Moreover, they will always use celebrity to promote such as David Beckham, Beyoncé

  • endorsement
  • social media
  • fashion show

exhibition, gallery and books

Future Brand Challenges 

  • Wide range of product
  • Different personalities
  • More acceptable price
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